Brewing
Rituals.
Mastering the variables of heat, time, and technique to unlock the full potential of every leaf.
Crime of Passion - Valerian Root & Chamomile Tea
"A deep evening infusion built around valerian, chamomile, lemon balm, lavender and passion flower. Brew it long and covered to pull out the calming botanical character."
The Protocol
- 1Add 4-5g of loose tea to a covered mug or teapot.
- 2Pour over freshly boiled water at 100°C.
- 3Cover while steeping to keep the aromatic oils from escaping.
- 4Steep for 7-10 minutes for a fuller evening infusion.
- 5Strain and enjoy on its own, or add a small spoon of honey if preferred.
Required Tools
Stress Buster - Chamomile & Rooibos Loose Tea
"A soft caffeine-free blend designed for calm moments. Rooibos gives body while chamomile brings a mellow floral finish."
The Protocol
- 1Add 4g of tea to your infuser or teapot.
- 2Pour over freshly boiled water.
- 3Cover and steep for 5-7 minutes.
- 4Strain fully to avoid over-concentrated herbal notes.
- 5Drink plain for a clean cup, or add honey for a softer finish.
Required Tools
Velvet Dreams - Rooibos & Vanilla Loose Tea
"A naturally caffeine-free rooibos blend with soft vanilla warmth. Brew hot and long to bring out its rounded, dessert-like body."
The Protocol
- 1Use 4g of tea per 250ml of water.
- 2Add freshly boiled water at 100°C.
- 3Steep for 5-8 minutes depending on how rich you want the vanilla body.
- 4Strain and serve plain for a naturally sweet cup.
- 5For a creamier evening drink, add a splash of warm milk or oat milk.
Purple Gray - Earl Grey & Lavender Tea
"A floral twist on classic Earl Grey with black tea, bergamot, lavender and vanilla notes. Keep the brew controlled so the lavender stays elegant, not soapy."
The Protocol
- 1Add 3g of tea to a teapot or infuser.
- 2Use freshly boiled water, ideally just off the boil.
- 3Steep for 3-4 minutes to balance the black tea, bergamot and lavender.
- 4Strain fully once brewed.
- 5Enjoy black, with a little honey, or with a splash of milk for a softer vanilla finish.
Required Tools
Ethereal - Turmeric & Mango Herbal Loose Tea
"A bright herbal infusion with turmeric warmth and tropical fruit character. Longer steeping helps the roots and fruit pieces open properly."
The Protocol
- 1Use 4-5g of tea per cup.
- 2Pour over freshly boiled water.
- 3Cover while steeping to hold the aromatic notes.
- 4Steep for 7-10 minutes to extract the turmeric and fruit fully.
- 5Serve plain, with honey, or with a slice of lemon for extra brightness.
Required Tools
Soul-Sustaining - Orange & Rooibos Loose Leaf Tea
"A comforting caffeine-free rooibos blend with orange brightness. Brew with boiling water to unlock the citrus oils and rooibos sweetness."
The Protocol
- 1Add 4g of tea to a mug infuser or teapot.
- 2Pour over freshly boiled water.
- 3Cover and steep for 5-7 minutes.
- 4Strain fully before drinking.
- 5Try it plain, with honey, or as a caffeine-free iced tea.
Detox - Shake Yer Boo-Tea Loose Leaf
"A cleansing-style herbal blend that benefits from a longer infusion. Best brewed covered and served without milk."
The Protocol
- 1Add 4-5g of loose tea to your infuser.
- 2Pour over freshly boiled water.
- 3Cover the cup or pot while steeping.
- 4Steep for 7-10 minutes for a stronger botanical extraction.
- 5Strain and enjoy warm, or chill after brewing for a refreshing cold version.
Required Tools
Assam - Black Loose Leaf Tea
"A bold, malty black tea that can handle high heat and milk. Brew strong for a classic breakfast-style cup."
The Protocol
- 1Add 3g of Assam tea per 250ml water.
- 2Use freshly boiled water.
- 3Steep for 3 minutes for a brighter cup, or up to 5 minutes for a stronger brew.
- 4Strain immediately to avoid excessive bitterness.
- 5Drink black or add milk for a richer breakfast-style cup.
Hello Peachy - Peach Oolong Loose Tea
"A fruity oolong that needs slightly cooler water than black tea. This keeps the peach notes bright while preserving the soft oolong body."
The Protocol
- 1Add 3g of tea to your infuser.
- 2Heat water to around 85-90°C.
- 3Steep for 3-4 minutes.
- 4Strain fully to keep the fruit notes clean.
- 5For a second infusion, steep again for 4-5 minutes with slightly hotter water.
Japanese Matcha Green Tea Powder - Premium
"A powdered Japanese green tea prepared by whisking rather than steeping. Use warm, not boiling, water for a smoother bowl."
The Protocol
- 1Sift 2g of matcha into a bowl.
- 2Add a small splash of 75-80°C water and mix into a smooth paste.
- 3Top up to 60-80ml with more warm water.
- 4Whisk quickly in a W or M motion until a fine foam forms.
- 5Drink immediately while the matcha is suspended.
Agile Spirit - Green Rooibos & Strawberries Loose Tea
"A lighter rooibos-style infusion with strawberry brightness. Green rooibos is more delicate than red rooibos, so a slightly shorter steep keeps it fresh."
The Protocol
- 1Add 4g of tea to an infuser.
- 2Use water around 90-95°C.
- 3Steep for 4-6 minutes.
- 4Strain fully.
- 5Serve warm, or chill and pour over ice for a fresh strawberry-style iced infusion.
Bloody Elixir - Hibiscus & Orange Herbal Loose Tea
"A tart, vivid hibiscus infusion with orange brightness. Brew hot for depth or cold brew for a smoother iced tea."
The Protocol
- 1Add 4g of tea to a mug or teapot.
- 2Pour over freshly boiled water.
- 3Steep for 5-8 minutes depending on how tart you like it.
- 4Strain fully.
- 5Serve hot, or chill and pour over ice with orange slices.
Required Tools
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Brewing guides should pass authority to the science archive, product collections, and matcha education pages.
Science
Extraction science
Understand why water temperature, time, and leaf ratio change bitterness, body, aroma, and sweetness.
Collections
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Find the collection that matches the brewing protocol you just learned.
Matcha
How to make matcha
Use a separate whisking method for powdered tea, including sifting, water temperature, and latte steps.
Technical Troubleshooting.
Precision is a journey. Adjust these variables to fine-tune your extraction to your personal preference.
Issue: Infusion is too bitter/astringent
Reduce Temperature
Lower the water temperature by 5-10°C. High heat releases tannins too quickly, overpowering delicate volatiles.
Issue: Flavor feels weak or thin
Increase Leaf Ratio
Before adding more time, try adding 1-2g more leaf. This increases TDS (Total Dissolved Solids) without over-extracting bitterness.
Issue: Aroma is lacking/flat
Check Water Quality
Tap water minerals can mask delicate floral notes. Use filtered water with a TDS of 50-100ppm for optimal clarity.
Still not perfect?
Every palate is unique. Our lab team is here to help you master your ritual.
The ritual starts
with the pour.
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